Who the Page Is For
Education is an institution with programmes, campuses, and intakes. The reader is a parent or a student. They need a pathway, a visit, and an application window. That is the education page.
Training is public courses and in-house runs. The reader is a company or a working adult. They need a date, an outline, and enrolment. That is the training providers page. A stock handshake photo does not tell them which one you are.
The Sitemap Has to Match the Decision
Schools need programme pages, campus pages, and admissions. Training providers need course pages, a calendar that can change, and a form that already names the course. Copying a university template onto a short-course business hides the date. Copying a course grid onto a school hides the campus.
Search follows that structure. Families type a level and a place. Buyers type a skill and “training”. If both live on one undifferentiated Home, neither query has a page to land on.
Proof You Can Stand Behind
Schools publish registration, accreditations they own, and how a first visit works. Training providers publish outlines, trainers, and claim notes only with wording they can stand behind. We do not invent ranking tables, guaranteed places, or HRDC approvals.
Testimonials need consent in both cases. A promised career or a promised promotion does not go on the page.
Campaigns Still Need Their Own URL
An open day and a public cohort are both dates. Each deserves a URL the ads can use. The homepage should not be that URL. A landing page holds one intake or one course until the date passes.
If you run both a school and a training arm, say so in the enquiry. We will not flatten them into one “learning solutions” slogan.
